Philo makes it easier than ever to donate to charities. Philo rounds your transactions up to the nearest dollar, and helps you donate the difference to your favorite charities. Being asked to donate to charity, often at a store or while you're out in public, can be a high-pressure situation. With Philo, the high-pressure situation is avoided, and users have an easy way to donate.
What’s the problem?
If you’ve ever been asked to donate to charity while shopping or while you’ve been out in public, then you know how uncomfortable it can be. Situations like these are high-pressure. Donating to charity is important, and people should have an easier way to donate to the charities that they choose, when they choose.
How can it be solved?
There are a number of investing and savings platforms that monitor a users transactions, round them up to the nearest dollar, and then put the difference into an investment or savings account. This same concept could be applied to charitable giving to provide users with an easily accessible, low-pressure way to donate to charities of their choice.
After defining the problem, exploration began with mind mapping around the phrase “giving to charity”. This outlines the pros, cons, pain points, and areas of focus. Mind mapping helps to generate as many ideas, considerations, constraints, and pain points as possible without getting too detailed at too early a stage.
After the mind mapping helped expose areas of focus and pain points, low-fidelity wires served as a quick way to explore what solutions to those problems could look like. These low-fidelity wires were done by hand using analog tools instead of software. This keeps the ideation phase lightweight and helps avoid working in high-fidelity visuals without having a reasonably viable solution in mind.
During onboarding, users can search for charities to follow. Popular Charities are recommended, driving user engagement.
By linking Philo to their bank account, the users transactions can be rounded up to the nearest dollar, and the difference can then be added to their balance.
Signing in with a Facebook account allows Philo to recommend charities based on the users social media activity, helping to drive user engagement with relevant recommendations.
Follow and Discover
On the Follow tab, users see news from the charities they follow. Seeing what their donations are helping to accomplish increases engagement, and helps the user feel good about what they're doing.
The Discover tab shows news from charities the user isn’t currently following. Seeing the work that other organizations are doing will encourage users to contribute to more causes.
At the end of each week, the user is notified that their Weekly Donation is ready for review. Here the user is able to adjust the amount to be donated, and distribute it among the charities they follow.